Happy Fishing Channel was setup by Hunan TV Station, the leading digital satellite TV channel in China, it is the first national satellite TV channel targeting at the fishing tackle industry, the channel went on live in Aug 2011, in conjunction of the ceremony of cooperation with FLW USA, Happy Fishing Channel has been appointed as the partner for FLW in 2011 to run FLW Bass Tournament in China, the top anglers had the chance to participate the FLW tournaments in USA.

From 2011 to 2014, Happy Fishing Channel has been promoting FLW tournament together with its partner FLW, Rapala and NS Black Hole has been sponsoring FLW China Tournament, until recent years, Happy Fishing Channel has been promoting Kayak Fishing.

Happy Fishing Channel has been set up many programs for traditional fishing with telescopic rods and powder baits, they are cooperating with many leading traditional fishing brands, now the powder baits brands account for their biggest ad revenue, including Wuhan Tianyuan, Old Ghost, etc.

Its website is www.happyfishing.com, now Happy Fishing Channel is the most important media for the industry, the advertisement cost is becoming more and more expensive.